@inbook{ MARFIL_Arroyo-Almaraz_García-García:147-167,

author = { RAFAEL MARFIL CARMONA and Isidoro Arroyo-Almaraz and Francisco García-García } ,

title = { Audiovisual narrative in the advertising strategy and creativity of NGO },

booktitle = { Strategic Communication for Non-Profit Organisations: Callenges and Alternative Approaches },

publisher = { Vernon Press },

pages = { 147 - 167 },

year = { 2016 },

}