@Article{ ARJONA_Mendiz-Noguero_Victoria-Mas,

author = { JOSÉ BORJA ARJONA MARTÍN and Alfonso Mendiz-Noguero and Juan Salvador Victoria-Mas } ,

title = { Virality as a paradigm of digital communication. Review of the concept and update of the theoretical framework },

journal = { El Profesional de la Información },

year = { 2020 },

volume = { 29 },

pages = { - },

}