@inbook{ MARFIL_Arroyo-Almaraz_García-García:147-167,
author = { RAFAEL MARFIL CARMONA and Isidoro Arroyo-Almaraz and Francisco García-García } ,
title = { Audiovisual narrative in the advertising strategy and creativity of NGO },
booktitle = { Strategic Communication for Non-Profit Organisations: Callenges and Alternative Approaches },
publisher = { Vernon Press },
pages = { 147 - 167 },
year = { 2016 },
}