@inbook{ BELMONTE,
author = { ANA MARIA BELMONTE } ,
title = { Estrategia publicitaria: mobile marketing y branded applications },
booktitle = { ComunicaciĆ³n e interactividad },
isbn = { 978-84-15705-12-3 },
publisher = { ACCI },
pages = { - },
year = { 2014 },
}